Can We Please Discuss Nasty Gal?

“It is she who has enough confidence to define success and failure for herself who succeeds.”

-Sophia Amoruso


(Image Credit)

If you don’t know, Sophia Amoruso practically coined the term #girlboss. Amoruso is a major success story; a woman who dropped out of college, was homeless for a while but through her talent and intuition grew her business into a multi-million dollar online presence- Nasty Gal. The company is notorious for it’s one of a kind vintage pieces and a place to get gritty chic fashion forward pieces, as well as cheaper designer dupes. In the past few years, Amoruso drew from her success story to write two books that became major sellers: #GIRLBOSS and Nasty Galaxy. If you haven’t read them I really can’t recommend them enough!


(Image Credit)

Nasty Gal was valued at $300 MILLION in revenue at the end of 2015 and Amoruso was estimated to be worth $280 MILLION! However last week the happy success story took a downward turn.

The company just filed for bankruptcy! I’ve been following Amoruso and her story for a while….

1: I knew Amoruso stepped down at CEO last year but retained the position of Executive Chairwoman.

2: I knew there were several lawsuits filed against the company. (By discontent formal employees and by designers upset with dupes created by Nasty Gal.)

There are several business reasons that factor into why they are bankrupt (legal teams aren’t cheap) but I want to talk about  Amoruso and her relationship with it. She said in 2015:

“Everyone knows Nasty Gal requires me.”

Initially, I was upset when I found out she stepped down and almost angry with her for leaving when I found out the company was filing for bankruptcy. I felt she knew her creation needed her but she abandoned it for something else. My question is: knowing this, why did she step down from her successful CEO position? She shot for the moon and nailed a perfect 10 landing; Amoruso is the #girlboss who achieved her dreams and inspired others to do the same.

Was Nasty Gal her  ultimate dream, or is her true calling card the #girlboss media presence? Sophia Amoruso is Nasty Gal- the effortless cool smart presence that women everywhere want to be; without her behind it, the store is just another online e-tailer. For Amoruso, this isn’t the end of her dreams but the launching pad to potentially even more success:

“I’m a creative. I’m a brand-builder. I’m a rainmaker.

I’m a pretty good marketer, but that’s not something I want to do every day.”

After thinking about it for a week (I’m so GLAD I didn’t fire off a super angry post without thinking on it!), I realized Amoruso built a brand- her brand, not Nasty Gal but #GIRLBOSS. Just like so many other babes use one creative thing as a jumping off point into other more creative outlets (i.e. Chiara Ferragni and The Blonde Salad), Sophia used her store to create a career as an author, public speaker and influencer of #girlboss babes everywhere.

How do you feel about the Nasty Gal news? Are you a fan of the e-tailer or its founder? I’d love to hear what you think! Btw I linked some of my current favs from the site below!

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  1. Mayra
    November 23, 2016 / 2:35 pm

    Kait I’m also a big fan of Sophia and I’ve been following her success since the beginning! Retail is a tough business and so many are struggling right now, I was saddened by the news but realize its the nature of the beast. I really enjoyed this post and your point of view and I agree with you on NastyGal being her launch pad.

    • Kait Elizabeth
      November 24, 2016 / 5:47 pm

      She’s going to keep growing her brand for sure! I really like your POV babe. Hugs, Kait

  2. November 22, 2016 / 8:25 pm

    Omg! Didn’t know they filled bankruptcy! I love the fact that she is not giving up and I know she will be still successful!!

    • Kait Elizabeth
      November 24, 2016 / 5:46 pm

      Yes! Definitely living out her #GIRLBOSS theme. Hugs, Kait

  3. Jalisa
    November 22, 2016 / 3:47 pm

    Wow, I had no idea that they filled for bankruptcy! I can understand the direction she wants to take and I’m sure she’ll continue to create many more successful businesses, I believe this is only the beginning for her. Thanks so much for sharing, beauty, and I hope you’re having a great start to your week so far!



    • Kait Elizabeth
      November 24, 2016 / 5:46 pm

      I agree with you! I just hope she won’t leave shatters behind her as she does. Happy Thanksgiving babe! Hugs, Kait

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